Promoting regional economic and tourism development: Sporting events can help "tell" the story of the region and, due to the associated medialisation, promote the image to the world and advertise the region nationally and internationally. In addition to the numerous short-term effects associated with sporting events (e.g. direct value creation and job creation), they also have the potential to increase the attractiveness of the region as a place to live and relax, a holiday destination and a business location in the long term.

Sporting events can have an economic impact on the host region. Sporting events generate income through overnight stays, catering use, visits to cultural institutions and retail purchases, among other things. This promotes the local economy and creates jobs. In addition to the short-term direct and indirect economic effects of a sporting event on the turnover of companies involved in Germany, regional added value, tax revenues, the employment effect or public subsidies, long-term added value effects can also be achieved: The host region generates increased media attention that strengthens its image and helps to promote tourism. The visibility on television and in online media attracts tourists who visit the region and spend money in restaurants, hotels and souvenir shops. This strengthens the tourism industry in the long term.