SPORT AND CLUB DEVELOPMENT
WHAT IS BEHIND THE SPORTS AND CLUB DEVELOPMENT ACTION AREA?
Encourage people to take part in sport and promote structural development in and through sport: Sporting events provide an opportunity to emphasise the importance of sport and physical activity and thus motivate people to lead a healthier lifestyle. This can have a long-term impact on the health and well-being of each and every individual. Encouraging sporting activity supports social integration and talent development, which has a positive impact on the community and strengthens club sports.
Sporting events specifically promote the development of sport, clubs and associations – both in the respective venues and in Germany as a whole. Sporting events should support the development and strengthening of professional structures, also with regard to sustainability management. They provide impetus for further developing sport and exercise programmes, give as many people as possible access to sport and help them commit to sports clubs. Sporting events offer opportunities for networking and co-operation between relevant stakeholders in and outside of sport in order to strengthen it regionally and nationally.
TARGETS AND SUBTARGETS
- Clubs and associations implement X exercise programmes as part of the sporting event and communicate them.
- The percentage of accredited persons and visitors who intend to do more sport in future as a result of the sporting event is maximised to X percent.
- The duration of the weekly physical activity of visitors and accredited persons after the sporting event increases by X percent.
- Measures are implemented in which well-known athletes act as ambassadors for exercise and sport.
- All relevant stakeholders (e.g. visitors, population) are sensitised to the topic of exercise and motivated to lead a more active lifestyle.
- The number of members of the organisations increases by X percent.
- The number of members of sports clubs increases by X percent.
- X lesser-known sports and disciplines are presented during the sporting event.
- In the course of the sporting event, participating sports clubs expand their offerings for marginalised population groups.
- Implement communication measures that contribute to securing and further developing the structures of participating sports clubs and associations.
- The sustainability management of the participating sports clubs and associations is established and strengthened with X measures.
- X training measures are organised for teaching professionals.
- X co-operation measures are carried out with schools.
- X exchange formats are created or expanded for co-operation between clubs, associations, local authorities and other institutions.
- The exchange formats will lead to X new co-operations.
- Information and education programmes and other measures relating to the values of sport are implemented.
- Preventive measures are implemented to minimise risks in the context of sporting events.
FURTHER TARGETS
Action areas serve to divide up the complex topic of sustainability for operationalisation. However, there are many overlaps between the fields of action. For example, although the following objectives belong to the topic of sport and club development, they are dealt with in detail in other action areas.
- Strengthen the communal and emotional experience of the sporting event → Click here to discover the Health and Well-being action area
LINKED SUSTAINABLE DEVELOPMENT GOALS
The Sports and Club Dvelopment action area addresses the following sustainable development goals from the United Nations 2030 Agenda.
